Webinar: How to successfully launch a B2C start-up
At the age of 23, Davy Kestens left picturesque Limburg to develop his software Twitspark in Silicon Valley. With success, because he built Twitspark into a successful company, which was later named SparkCentral. In 2018, he left SparkCentral to co-write a new story: Cake, the banking app that lets users share in the profits.
But launching a B2C product, there are a lot of challenges involved. How do you translate your technical product into a clear story for the consumer? The team behind Cake succeeded brilliantly. They quickly made the translation to the general public and successfully launched Cake. In this webinar, Kestens tells you how to market your B2C start-up, what the biggest pitfalls are and how to win the trust of your consumers.